{"product_id":"innovatr-knit-flannel-sale_35017377","title":"Innovatr™ Knit Flannel","description":"\u003ch2 class=\"MuiBox-root css-180lvqq\"\u003eWhat Makes It KÜHL?\u003c\/h2\u003e\u003cp\u003eWe've re-imagined your classic flannel for a whole new level of button-down comfort. Featuring our exclusive Italian performance knit, the INNOVATR™ wears and feels like your favorite tee with the versatile, everyday style of flannel. Soft, cozy, and casual, this button-down will quickly become your go-to for just about any occasion.\u003c\/p\u003e\u003ch3 class=\"MuiTypography-root MuiTypography-body1 css-njlmjj\"\u003eCOZY AND SOFT INNOVATR™ ITALIAN PERFORMANCE KNIT FABRIC\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExclusive Italian knit with stretch\u003c\/li\u003e\n\u003cli\u003eLooks like a woven fabric but feels like a fleece\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 class=\"MuiTypography-root MuiTypography-body1 css-njlmjj\"\u003eDIFFERENT BY DESIGN. \u003cspan class=\"not-break\"\u003eDIFFERENT BY CONSTRUCTION.™\u003c\/span\u003e\n\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClassic flannel silhouette that wears like your favorite tee\u003c\/li\u003e\n\u003cli\u003eExclusive Italian performance knit with stretch\u003c\/li\u003e\n\u003cli\u003eButton front style with T-shirt comfort\u003c\/li\u003e\n\u003cli\u003eSoft, cozy, and casual\u003c\/li\u003e\n\u003cli\u003eSingle chest 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